Our client, a publicly listed leading consumer research website going through a period of sustained growth is hiring for a Sr. Product Marketing Manager to join their talented team and lead GTM efforts on consumer products. This role will work closely with the Product team to influence the product roadmap, launch new products and features, and ensure their ongoing success. The candidate will be an expert on consumer insights, turning these insights into actionable strategies. Additionally, they will collaborate with the Performance team to drive performance improvements across the client’s site, email, and paid marketing channels through creative and messaging optimization. The ideal candidate will balance big-picture strategy with detailed execution, making it their mission to ensure customer satisfaction remains at the core of everything our client does.
Responsibilities:
- Develop product marketing strategies to help guide and influence new product launches on the consumer side of the business.
- Use customer insights to guide product improvements, working closely with cross functional teams.
- Provide data driven feedback and tactical recommendations that drive product improvements.
- Develop messaging and positioning strategies.
- Partner closely with the marketing teams to improve campaign performance.
Requirements:
- 6-8 years total marketing experience, with at least 3+ within product marketing.
- Strong communication and storytelling skills.
- Ability to create clear, impactful marketing content.
- Proven success in executing go-to-market strategies.
- Adaptability in fast-paced, dynamic environments.
Salary: $140-160k
Hybrid role based in Boston, MA.