Partner Marketing Manager
Our client is leading business travel platform that helps companies manage bookings for hotels, flights, and car rentals. It streamlines the travel process for businesses, especially small- and mid-sized companies.
Position Overview: The Partner Marketer will work closely with both the internal partnerships team and external partners to develop and execute a robust co-marketing calendar across different channels aimed at significantly increasing partnerships revenue. This role is crucial in onboarding new partners from a marketing perspective and ensuring that all marketing efforts are strategically aligned and highly effective.
Key Responsibilities:
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Strategic Co-Marketing Planning: Collaborate with the internal partnerships team to create and implement a comprehensive co-marketing calendar for various types of partnerships, including referral, reseller, technology, and affiliate partnerships. Strategy will span many channels such as events, webinars, co-branded content, email, and in-product promotion. Develop strategies that align with company goals and drive revenue growth.
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Partner Onboarding: Lead the marketing aspect of onboarding new partners, ensuring they have the necessary tools, resources, and understanding to execute successful co-marketing campaigns based on partnership type.
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Execution and Optimization: Oversee the execution of co-marketing campaigns, monitor performance, and make data-driven recommendations for optimization to maximize impact and ROI.
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Cross-Functional Collaboration: Work seamlessly with internal teams, including partnerships, sales, product, and creative, to ensure alignment and effective execution of marketing strategies.
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Partner Engagement: Serve as a primary marketing point of contact for external partners, fostering strong relationships and presenting the company in a professional, growth-led and engaging manner.
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Analytical Insight: Utilize data and analytics to measure campaign effectiveness, track key performance indicators, and provide actionable insights to drive continuous improvement.
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Project Management: Manage multiple projects simultaneously with a high level of organization, ensuring deadlines are met and deliverables are of the highest quality.
Key Qualities:
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Strategic and Analytical Thinker: Ability to develop and implement effective strategies while utilizing data to drive decision-making and optimize performance.
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High Level of Execution: Demonstrated ability to execute marketing plans with precision and efficiency.
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Partner Interface: Excellent interpersonal skills with the ability to present the company’s value proposition effectively to external partners.
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Growth-Oriented: A strong desire to drive growth and achieve ambitious targets.
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Cross-Functional Collaboration: Proven experience working across various teams and departments to achieve common goals.
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Self-Starter: Proactive and motivated with the ability to work independently and take initiative.
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Organized: Exceptional organizational skills with a keen attention to detail and ability to manage multiple priorities.
Qualifications:
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Minimum 4 years of experience in marketing with strong preference towards partner marketing, channel marketing, or a similar role.
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Proven track record of successful co-marketing campaigns and revenue growth.
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Strong analytical skills with experience in using marketing metrics and tools.
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Excellent communication and presentation skills.
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Ability to thrive in a fast-paced and dynamic environment.