Our client is growing and successful alternative lender in the financing industry. They connect businesses with the right financial solutions to help them grow and thrive.
They are currently looking for their second marketing hire – a Marketing Automation expert who will optimize their marketing technology stack, refine automated workflows, and support lead generation efforts.This is an excellent opportunity for a dynamic individual looking to join a growth-focused workplace to help shape the marketing strategy and directly impact the company's growth.
This role is based in Manhattan and is in-office 3 days/week.
Key Responsibilities
- Partner with the Director of Marketing, leadership, and third-party vendors to implement and refine best practices for automation processes.
- Support the design, implementation, and optimization of automated workflows, including lead generation, lead scoring models, and nurture campaigns.
- Oversee channel acquisition programs, collaborating with divisional teams to ensure proper campaign submissions and their successful execution.
- Collaborate with external agencies and consultants to improve web and application performance.
- Manage system enhancements, troubleshoot technical issues, and drive bug fixes within Go-to-Market (GTM) platforms.
- Develop and maintain internal materials for operational processes, ensuring alignment with best practices and platform updates.
- Leverage your technical expertise in tools such as Salesforce, Google Analytics, Google Tag Manager, and coding languages like HTML, XML, and JavaScript.
- Stay ahead of industry trends and introduce innovative marketing technologies to achieve and exceed business goals.
Qualifications
- Experience: At least 3+ years in a similar role with hands-on experience in marketing automation and technology.
- Proficiency in CRM – Salesforce Marketing Cloud preferred, or HubSpot.
- Technical Expertise: Proficient in Google Analytics, and Google Tag Manager – understanding of web development as it applies to marketing automation: HTML, CSS and JavaScript.
- Experience integrating CRM and Go-To-Market systems.
- Analytical & Problem-Solving Skills: Adept at analyzing data, configuring technical solutions, and troubleshooting complex systems.
- Collaborative Communication: Exceptional skills in working with cross-functional teams, stakeholders, and executives.
- Curiosity & Growth Mindset: Enthusiastic about learning new tools and processes, quickly connecting the dots across the tech stack, and understanding the broader marketing technology landscape.
Comp and Benefits
- $100,000 – $110,000 depending on experience, plus bonus.
- Medical, Dental and Vision Benefits
- 401k with company match
- 20 days PTO