Our client, a family owned logistics and moving company is seeking a detail-oriented and proactive Marketing & Communications Content Writer to support email marketing, social media, and content strategy efforts. This role involves managing a monthly newsletter, optimizing audience engagement, and maintaining a strong digital presence. This is a remote role, estimated at 10 hours a month.
Key Responsibilities:
- Monthly Strategy & Analytics:
- Develop and lead a 1-hour monthly strategy call to review newsletter performance metrics and brainstorm ideas for the next e-blast.
- Identify and refine target audiences based on engagement trends and business goals.
- Plan for upcoming conferences, including promotional materials, swag needs, and potential presentation opportunities.
- Email Marketing & List Management:
- Draft and refine monthly newsletters for review and approval.
- Maintain and update an email list of ~1,400 recipients, ensuring accurate segmentation and targeting.
- Propose strategies to expand reach beyond the current audience by targeting specific demographics (e.g., location, age group).
- Social Media & Content Creation:
- Manage and update Facebook & LinkedIn accounts with engaging, relevant content.
- Utilize iStock photos and SEO best practices to enhance visibility and engagement.
- Suggest and implement boosted posts and paid strategies to target key audience segments.
Ideal Candidate:
- Strong experience in email marketing, audience segmentation, and content creation.
- Familiarity with social media management, SEO techniques, and digital advertising.
- Excellent communication and organizational skills to coordinate monthly planning and execution.
- Experience with iStock, analytics tools, and campaign performance tracking.