Our client is a world-renowned fast-food company that is known for being bold, innovative, and culturally impactful is hiring for an Associate Brand Manager for their product development team. The Associate Brand Manager will assist the Director in developing pipelines
of audience and insight-based ideas to support a 18-month calendar. This role will personally lead project management of ideas from start to finish of the process which includes participating in ideation activities to come up with audience and insight-based ideas, screening and prioritizing ideas, collaborating cross-functionally to develop and refine ideas and successfully validate and launch ideas to the national calendar.
Responsibilities:
- Lead smaller cross-functional team of fit and finance to refine loose ideas into tangible concepts that are on-strategy, insight based and aligned with brand and business goals.
- Lead screening of concept iterations with target audiences to finalize build.
- Establish concept in stage-gate process as official project validated through early innovation process.
- Create project team and work cross-functionally to confirm high-level operational and financial feasibility of concept. Lead cross-functional team through ops testing.
- Manage project team through development and execution of programs.
- Manage project team through development and execution of national campaigns.
- Brief the cross functional teams on all marketing needs for national campaigns with team to ensure materials are delivered on time and accurately communicate business updates.
- Develop materials to gain internal and external alignment for national campaigns.
- Assist in preparation and presentation of innovation progress at key events and quarterly meetings.
Requirements:
- 4 years of experience post Undergraduate Degree.
- Project leader with a consistent background of delivering results by creating competitive and breakthrough strategies and plans
- Startup Mentality with proven track record of driving growth in an entrepreneurial environment
- Product Management leading multi-functional teams using stage-gate process
- Strong Communicator who works well with cross-functional teams and leads multiple stakeholders – even when they don’t report to you.
- Deep Analytical Skills for influencing others and the ability to utilize data to make good decisions when confronted by ambiguity
- Deep understanding of how to build empathy with customers; experience working with customers in field and extracting insights from customer co-development exercises