Our consumer goods client is seeking a Social Media Lead to join the their team! You would be responsible for leading the team in creating viral content
across all platforms. You would be supported by several director reports in the continued development of the brand and increased social engagement.
Job Duties
- Lead the creation of viral content, concepts and campaigns.
- Lead team through daily/weekly productions schedules.
- Monitor social engagements, site visits, sales and other key driver metrics and react with performance, problems and solutions when metrics are not being hit.
- Monitor team efficiencies/progress through weekly efficiencies and sales metrics.
- Work with the Marketing VP on the implementation of monthly marketing plans to ensure divisional strategies are being met.
- Partner with the marketing leadership team to establish new relationships within the industry to gather marketing and promotional materials.
- Team up with vendors and manufacturers to collaborate on social media.
- Coordinate inbound/outbound products for filming and photography as needed.
- Reach out to others in the industry for new products/opportunities.
Minimum Requirements & Experience
Education
- High School Graduate or General Education Degree
- Associates Degree in marketing or related field, preferred
Experience
- 2-10 years of social media marketing experience / leadership
- 2+ years of leadership experience
- Ability to work independently and as part of a team
- Strong teamwork and collaboration skills
- Creativity, customer focus, and strong attention to detail
- Strong problem solving and decision- making skills
- Strong organizational and analytical skills
- Clear verbal and written communication skills
- Ability to work both independently and across teams, providing leadership and influence at all levels of the organization