80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.
Our client, a venture backed startup in the photography industry is looking for a talented Senior Product Marketing Manager to join their growing team. They empowers creativity and productivity through a full suite of cloud-based, AI-powered software and premium print lab products for professional photographers.
Founded in the heart of Silicon Valley in 2012, they have built the most cutting-edge technology platform integrated with one of the biggest premium in-house print lab offerings. The integration of a fully customized software suite with lab products makes them the industry-first, all-in-one solution for professional photographers. To date, they have served more than 1.4 million customers in over 40 countries around the world, and this number is growing fast.
They have a global presence, with their U.S. office is based in San Jose, CA and their product development, design, R&D, and manufacturing teams are located in Asia. With both B2C and B2B product offerings, they are looking for a seasoned all round marketer to help them reach new audiences across all target markets. This person will lead the strategy and executions for their new SaaS photography platform.
To continue their growth trajectory, they are looking for an experienced product marketing leader to lead the strategy and execution for their print lab business. Reporting directly to the VP of Marketing, this is a full-time position and is required to be onsite five days a week in their San Jose office. This role will also have approximately 10% business travels per year.
Key Responsibilities:
- Drive data-driven strategy development and executions to grow acquisition of professional photographers and conversion to customers. Increase activation, retention, and lifetime value of customers.
- Develop marketing content, including web pages, videos, creatives, presale and post-order customer support content and assist channel marketers for paid and organic marketing campaigns.
- Test, validate, and develop offline marketing channels for presale, account management, and business development.
- Orchestrate educational programs (webinars, content marketing campaigns, in person events, influencers, trade shows) that inspire our target audience and help facilitate product education and trials.
- Conduct customer interviews and gather feedback to understand pain points and customer needs, which can inform product development and marketing strategies.
Focus Areas:
As a product marketing lead, you will focus on delivering success in three key areas:
- Grow revenues for print lab business by focusing on customer acquisition, activation, retention, and monetization.
- Serve as the voice of the customer.
- Aligning and enabling internal teams to tell the right story.
Requirements:
- 7+ years of product marketing experience with demonstrated success in growing eCommerce business with a long conversion funnel.
- A combined understanding of eCommerce, online software platform, and the B2B2C approach. Previous marketing experience towards prosumers or SMBs (especially small business owners) is a must.
- Strong analytical skills with a bias towards data and KPIs and familiarity with A/B tests.
- Motivation to work collaboratively in a fast-paced, ever-changing environment. Past experience working in a dynamic, global team environment is a plus.
- Creative problem solving skills and ability to diagnose problems, isolate them into actionable tactics, and drive towards creative solutions.
- Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations.
- Interest in photography, design, and arts is a plus.
Base: $120k-150k DOE + benefits